Different Adsense Products
There are three different Adsense "products" that you can promote in exchange for revenue. These include Adsense For Content, Adsense For Search and Referrals.
Adsense For Content
This is the most common used and exists in the form of different shaped ads which you will have no doubt seen scattered over the web. These ads are relevant to the content of your website and you earn revenue every time one of your users clicks on them. For more read different ad formats.
Adsense For Search
This product allows you to place a Google search box on your website, allowing your visitors to search either your website (if your pages are indexed) or Google's search engine database. Each search by your users will generate ads related to that search term and you earn revenue for every ad click by your users.
Referrals
The Referrals product is a little different as you are not earning revnue through contextually matching ads on a per click basis but are recommending useful products and / or services to your users. When one of you visitors subscribes to the product or service you receive a commission. Referrals are much more like affiliate programs and they currently include Google Adsense Subscription, Google Adwords Subscription, Firefox Download and the Picasa Software Application.
Different Adsense Ad Formats
The variety of Adsense Ad formats means that you can integrate Adsense into almost any spot on your website. There are currently 10 standard Ad formats and 6 Adlink formats.
The Standard Adsense Ad Formats
Horizontal Ad Formats
1. 728 x 90: Leaderboard
2. 468 x 60: Banner
3. 234 x 60: Half Banner
Vertical Ad Formats
4. 120 x 600: Skyscraper
5. 120 x 140: Vertical Banner
Square Ad Formats
6. 125 x 125: Button
7. 300 x 250: Medium Rectangle
8. 250 x 250: Square
9. 336 x 280: Large Rectangle
10. 180 x 150: Small Rectangle
Read about Adsense Ad Format Optimization.
The Adsense Adlinks Formats
Horizontal Adlink Formats
1. 728 x 15
2. 468 x 15
Square Adlink Formats
3. 200 x 90
4. 180 x 90
5. 160 x 90
6. 120 x 90
Read about Adsense Adlink Optimization.
Different Adsense Ad Colors
Google's aim is to allow Adsense publishers to have as much control over the appearance of the ads as possible which is why they are highly customizable.
Along with the different format choices you also have control over the color of the different parts of the ad. Consequently you can adapt them to the color of your website making them appear less like ads and more like actual content.
The five parts of the ad which you can change the color on are:
1. The border color of the ad
2. The background color of the ad
3. The link color of the ad
4. The url color of the ad
5. The text color of the ad
To improve your click through rate read about Adsense Ad Color Optimization.
Using Adsense Channels
So that we can understand which of our websites are generating what amount of revenue or even the amount of revenue particular pages or sections within one website are generating, inside your account you can set up channels which will enable you to see where your Adsense clicks are coming from.
There are two principal types of channel:
1. URL Channels
Unlike custom channels, with url channels you don't need to include a channel id in the actual Adsense code. Instead, simply set up a new url channel inside your account for a particular domain, subdomain, directory or page and Google's technology will automatically report the Adsense performance of the pages inside that channel.
The examples Google gives are:
example.com track all pages across all subdomains
sports.example.com track only pages across the 'sports' subdomain
sports.example.com/widgets track all pages below a specific directory
sports.example.com/index.html track a specific page
2. Custom Channels to track the performance of a particular ad that you have generated
With these channels the id for the particular channel you create is included in the actual Adsense ad code that you generate. Every ad that you include this code in will report its performance under that particular channel even if they are different format sizes or appear on different pages or different websites.
The amount of channels you are allowed to create is currently 200. Related reading includes the best practices for channels and how to analyze your Adsense reports
Adsense Reporting Features
Your continuously updated Adsense reports give you a birds eye view of your account and all the active websites / channels inside it.
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